Best Digital Marketing Tips of New Decade

January 09, 2020

Since many people are wondering about how Digital Marketing evolve in 2020, let us tell you some effective tips and trick of the new decade. Many people are trying to solve the Digital Marketing Puzzle by using new tips, but in fact, the most effective way to grow your audience is already in our hands, and we already did it. Let’s see some of them!

  1. Predictive Marketing

We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly.

More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite start-up but to mainstream small businesses alike. According to GlobeNewswire, the predictive analytics market size is expected to reach 10.950.000.000 US dollars in 2022.

Some common usage would be identifying the likeliness of a new lead making a purchase decision and what sequence of messages to deliver to them. Or perhaps identifying the most promising channel for message delivery (ex: Email vs SMS vs Push) and determining the type of message to send out accordingly based on the predicted buyer stage.

Many industries have invested heavily in this technology, for example, hotels and resorts have the ability to determine the expected number of guests on a particular day or event to increase their booking rate. Innovative eCommerce businesses have been leveraging predictive data, such as past purchase history, consumer preferences and click through behaviors to recommend the new products and better personalized retail experience for their shoppers.

  1. Chatbots

Chatbots will be happening in 2020, since this AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.

  1. Personalization

With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 82% want an “immediate” response (survey by Dan Moyle from Business2Business). Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best. Kevin George from EmailMonks asserts that personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.” When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. These things have been done by Decarorn in South East Asia, such as Gojek, Grab, and Traveloka where they make a personalized yearly report for each of their customers, and more than 90% of customer think that personification is interesting!

  1. Video Marketing

More than 80% (internal Eyesimple’s research) shows that the user is more engaged with post in video form rather than the static picture. They found it more engaging them to buy the product (60%), made the post more interesting to watch (20%), give more information about the product (20%). These number shows many of the users are easily swayed by creative video ads rather than a still picture! So, what are you waiting for? Let’s create a more creative and exclusive video to engage more customers to buy our product?

  1. Social Media Chat and Stories

Social media is the biggest trend in the last decade. It will be the same in 2020, but the most impressive things are that many people are using it in different ways, such as creating creative Instagram Stories and maximizing the chat messenger to deliver a more descriptive offer, and to let your audiences know what is the most important offer in your business. Many business insiders are also considering creating personalized chat to attract more customers on a daily basis. This personalized chat is also can be molded into a more prominent sales driver for your business. As many as interactive tools spread widely in Social Media, more of the user is concentrated on Instagram with more than 60 million active users using the interactive social app.

From our point of view, it is evident that personalization and automation are going to play a big role in the future of marketing. Each business that lags behind in automation and personalization will struggle to capture customers and may lose their share of the market. Catching up later will be difficult, or you may be too late. Just try few of our tips above to stay on top of digital marketing for 2020! Have a great year!