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Creating Prosperous Digital Business

January 27, 2020

Without us realizing it, our daily activity is being surrounded by start-ups and digital companies. World has really shifted its axis in technology advance. By any means, Digital Business starts to become a big business sector since start-ups are booming. If you are a digital business owner or want to become one, have you ever wondered what do we really need to survive this wide ocean of start-ups?

This once blue ocean has become a red ocean and everybody is talking about it. It becomes hard to navigate what is essential and additional to build a prosperous digital business. We will help break it down to you by our experience in working with many start-ups and other digital agencies as well. Some of the strategies are sounded absolutely crazy but it will help your business in the long run!

  1. Get into the Mess

Many of the business models in the digital world are exist to solve a pain point in one industry’s daily activity, but many of the digital business owners forgot that they are exist to solve that problem away, not creating the new arising problem. We suggest that before starting your own business in the digital area, you better know, what kind of mess you are trying to solve, how to solve them, and what kind of solutions you can offer to them. Please remember digital business is not only about SEO, marketing, reading data and analyzing it, but also how you manage and to make your business survive in the long run. Innovating and improving the business framework is the key to a successful digital business. If you have spare time, do not hesitate to learn about a new industry, how it works, and what kind of problems can arise from the said industries. It will help you understand your client’s problem more, and if basic knowledge is not sufficient enough, just jump into research mode and try to learn how the client’s company/business work and try to get the main problem to solve first, before solving the problem on the surface only.

  1. Going Against the Trends

When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition. Take long-form content, for example. Over the past few years, it was hailed as one of the keys to content marketing and SEO success. However, now that almost everyone is producing long-form content, these assets alone won’t help your company to prosper in the long run. Therefore, it’s important to innovate and improve upon existing trends and strategies, and navigating your market trends in an excellent way.

  1. Consider UI/UX as your lifeline

When you are creating a new website, new application, or new system as your business, do not ignore UX workflow or UI frameworks. The user experience when using your product is so important that it becomes one of the determinants of how a success your product is. User experience can show how meticulous you are about your product and your user convenience. If it is able to attract the user to liking your products, never being worried about having to search new clients all the time, they will actually come to you.

  1. Well-planned Strategies

As boring as it sounds, any business can not survive without a well thought plan and strategies. This rule goes the same to the digital business. As a business owner, you must have a vision where your business should go in. Market trends, research, and data analytics can help you to envision what is your next business strategy. If you wonder what determines your success, it is coming from yourself. There is no right way to build a business empire, everybody has done some trial and error before coming up with the formula. Never be afraid to try and never stop learning! -cbk