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Important Tips on How to Boost Your Instagram Audience

January 14, 2020

It’s 2020! Time to level up your Social Media game and provide more audience to your post. Using the right hashtag, and posting the right time has evolved into a more complex and creative process when we are talking about Instagram in the new decade. Many of the Instagram creator or digital agency are already aware of this shift, especially since Instagram deleting their number of likes, many of the social media marketers are moving into the more engaging process. Some of the tips are:

  1. Connect with Competitor Followers

Using One of the best ways to find and attract a new following is by seeking out your closest competitor Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitor account. So how do you effectively connect with your competitor followers? You can be more engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it. The three types of engagement on Instagram are commenting, like, and also following competitor’s followers.

  1. Using Geotags

Using Geotags can help promote your business in one or more locations. Geotags can also give local businesses the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity.

  1. Organize Your Story into Highlights

Whenever a potential follower lands on your profile, you have a short span of time to convince them to follow you. One way to do this is by using the “Highlights” feature on your profile to organize your Instagram Stories in a way that communicates what your account is about. Stories have a 24-hour lifespan, Highlights can be used to give them a second-life and entice others to follow you so they don’t miss out on more Stories in the future.

  1. Hop on Trends and Ask for More Followers

When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend.

After joining the trend, sometimes people might really enjoy what you put out on Instagram but need a nudge before they actually follow you. Sometimes you just need to remind the users of a platform that they can subscribe to get more in the comments of a post. You can also do this in your Instagram captions or even work it into your content by pitching what your audience will get if they follow you or hinting at content that’s coming up that they won’t want to miss.

  1. Using Instagram Tools or Third Party

If using ads and few marketing tricks such as mentioned above has not bring any positive vibe to your account, you can try social media tools such as Social Baker to analyze your account data and make a better campaign related to it or take a partnership with the third party like digital agency to maintain your account and generate more traffic to your account. Please do not hesitate to contact us to ask for more guidance or even just to say Hi to our team!