Marketing Jobs Every Company Needs in the New Era

February 07, 2020

The constant evolution of digital marketing, the introduction of AI and new technologies along with always growing consumer expectations for highly personalized customer experiences create new career opportunities for marketers every day. As a result, CMOs who want to be at the forefront of innovation and succeed in the age of elevated customer experiences must hire top marketers with cutting-edge skill sets. Here are few of the jobs and its requirement needed:

  1. Marketing Growth Specialist

Growth marketers, unlike growth hackers, combine the skills of T-shape marketers, engineers, and product managers in one role. CEOs will continue to invest in growth marketers who are data-driven and can identify opportunity gaps for significant ROI increase.

Top skills required: Demand Generation, Account-Based Marketing, Data and analytics, Marketing automation, Content/brand storytelling, Social media / PR, SEO, Executional skills (like A/B testing, HTML/CSS, and more).

  1. Market Data Analyst

Demand for data scientists will rise as businesses continue leveraging digital data and AI to prove ROI. By 2020, data scientists will disrupt the world of marketing serving as a key to enhancing critical areas of digital like SEO, real-time marketing campaigns and customer engagement.

Top skills required: Strong internet marketing data analysis skills, scripting languages, statistical or machine learning-based predictive modeling, strong communication skills.

  1. Chief Experience Officer

CXOs are steadily becoming more important in today’s digital era because of the shift in customer experiences. By 2020, customer experience is expected to be the brand differentiator over price and product. CEOs need CXOs to aid in aligning their resources and optimizing customer experiences that drive sales and consistent growth.

Top skills required: Corporate leadership in customer experience, customer loyalty, retention, and satisfaction campaigns design and execution, intellectual property positioning and protection, also building and managing customer experience teams

  1. Brand Specialist

Similar to CXO, Brand Specialist is on the rise as the new face of the Chief Marketing Officer. People want to connect with businesses on a deeper, more personal level. President of Brands needs to build the consumer connection with products or services at various touchpoints by driving innovative brand messaging, positive brand perception and create an army of loyal brand followers.

Top skills required: Expert storyteller, Deep understanding of customer personas and their needs, Strategic creativity, Strong communication, and Strong leadership skills

  1. Digital Marketing Specialist

Digital Marketing specialists would be on the rising demand, not only to help to manage digital campaigns and digital opportunities but also managing customers and lead digitally. Digital Marketing Specialist is also being responsible to help create a creative campaigns, increasing customer traffic, and also managing marketing funnel to gain more customers.

Top skills required: Market analyzing, SEO, creative thinking, perseverance, good communication, managerial skill, administrative skill, and also strong leadership.

Come join us to learn about these jobs and start your exciting career journey!