Social Media Impacts in Our Life

August 29, 2019

Hello! How are you doing? We hope you have a fantastic day!

Today, we want to share with you what we learned about social media nowadays. There is a lot of articles about social media, explaining strategies and plan to enlarge your social media platform. But what is the core essentials of social media and how it impacts our life? Let’s explore more about it!

We found a fascinating study by the New York Times Consumer Insight Group that revealed the motivations that participants cited for sharing information on social media. These include a desire to reveal valuable and entertaining content to others; to define themselves; to grow and nourish relationships and to get the word out about brands and causes they like or support. These factors have caused social networks to evolve from being a handy means for keeping in touch with friends and family to being used in ways that have a real impact on society. Without our realization, social media is rapidly being used in ways that shape politics, business, world culture, education, careers, innovation, and more.

In short, we have summarized a few aspects of social media impact in our life

  1. Social media impact on our political issue

A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often. In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics because social media allows people to communicate with one another more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups. Social media has becoming a new trend in our political issue, and hopefully can widen Indonesia’s people insight about politics and also bring more active communication between government and netizens.

  1. Social media impact on our society

While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change. Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content. This issue is creating another paradigm that social media is slowly killing real activism and replacing it with ‘slacktivism’. This issue may be addressed by pursuing people to take their responsibility to act through social media as well, as a counterattack to people absolves of the responsible action.

  1. Social media impact on commerce

The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue. Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. This is important in traditional brick-and-motor businesses, and, obviously, in the world of e-commerce.

  1. Social media impact on human resources

Social media has had a profound effect on recruitment and hiring. 19 percent of hiring managers make their hiring decisions based on information found on social media. According to CareerBuilder's 2016 social media recruitment survey, 60 percent of employers use social networking sites to research job candidates. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. They allow people to create and market a personal brand.

Besides that, a significant increase in the use of social media in learning. Over half the educators or workers who were interviewed agreed that social sharing encourages interaction, providing an environment that fosters learning. This can be a great time for workers to learn many things and understand more about their job through social media.

  1. Social media impact on human relationships

Even though social media is blamed for ill act such as cybercrime, cyberbullying, and lack of privacy, one of the effects of social media is encouraging people to form and cherish artificial bonds over actual friendships. The term ‘friend’ as used on social media lacks the intimacy identified with conventional friendships, where people actually know each other, want to talk to each other, have an intimate bond and frequently interact face to face.

It’s been said that information is power. Without a means of distributing information, people cannot harness the power. One positive impact of social media is in the distribution of information in today’s world. Platforms such as Facebook, LinkedIn, Twitter and others have made it possible to access information at the click of a button.

While the world would be a much slower place without social media, it’s caused harm as well as good. However, the positive impact of social media is astronomical and far surpasses the ills associated with sharing.

At the end of the day, sharing is about getting people to see and respond to content. As long as the content is still relevant and the need for information still exists, it’s always worthwhile for any organization using social media to keep publishing.