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What Social Media Management Tools is the Best?

March 01, 2018

Managing social media could be overwhelming while if you don’t have the proper knowledge or tools. Whether it’s to create or repurpose content, to find the best way to engage with your online community, having the right social media management tools is crucial to your online business success. What social media management tools is the best? Here are some recommendation from Forbes Agency Council.

1. HootSuite

Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole. As a package, the best out there for the price.   - David KleyWeb Design and Company

2. Hubspot

While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.   - Ryan ShortMODassic Marketing

3. MeetEdgar

There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts? MeetEdgar is the one thing I would recommend because it has the biggest impact on traffic by automatically re-sharing your evergreen content.   - Christina BaldassarreZebra Advertisement

4. IFTTT

IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action).   - Solomon ThimothyOneIMS

5. Sprinklr

Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.   - Gina MichnowiczUnion+Webster

6. Humans

Perhaps the hardest part of social media marketing is staying relevant. Even large brands find it difficult to connect with their fan base effectively at all times. One brand that is doing it extremely well right now is Wendy’s -- by having a dedicated social media manager, the company is able to be very fluid, responsive and engaging. Simply using a tool to schedule posts will not get you results.   - Arya BinaKobe Digital

Source:

https://www.forbes.com/